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As a result of the strategic alliance with Design Edge Inc., of Merrick New York, Tier Toys now has four unique toy configurations that have been developed and are now retailing in the USA and international markets. The Tier Toys range of toys are more than just a multi-layered play-set. They are an educational tool and construction set with extended play value. These products include; Noah's Ark This ingenious toy is made up of 12 different levels of storage packed with 44 detailed play figures. There are pairs of almost every imaginable animal from giraffes and elephants to kangaroos and monkeys. The Barn Yard
This product is a farm setting encased in a barn. It contains farm animals, as well as farm vehicles, fencing and other equipment associated with farming activities. Children can use the fencing to set up the barn as an activity centre and arrange the animals into several fields. The product stores all of the items into itself as a puzzle, as with the ark. The Sea Explorer
This product has several layers containing fish and other sea animals, as well as a submarine which can be winched from the deck of the ship, as part of the learning activities. The ship is also a puzzle, with all of the components packing into each of the layers. The Pet House
The Pet House consists of several layers containing pets, accessories and play toys for kennel pets, all configured in a layered puzzle activity centre. ↑ TO TOP ↑ Cursory testing shows this product appeals to boys and girls, from ages 2-4 years (for the assembly and disassembly), and 3-6 year-olds (for development of fine motor skills in developing years and for fun activities associated with the objects removed from within the puzzle layers.) The toy allows for children to disassemble and reassemble puzzle layer(s) and use the 3-dimensional shapes and outlines for other activities, thereby broadening the appeal. The product range will be manufactured from solid injection moulded plastic components, which will produce a safe and sturdy colourfast product that will be long-lasting. There are no sharp edges, no toxic materials used and the product has been designed to be light and compact (for storage).
There are several key factors that differentiate the Tier Toys product range from most other toys available on the market today. These include:
• Dual function as a puzzle and activity centre.
• Designed as a durable learning toy to enhance motor skills in toddlers.
• Scores very high in cost to play value (CPV) assessments.
• Intricacy of design of all components.
• Activities differ across age ranges (making the toys suitable for short-term entertainment of a wide age-range of children in
surgery waiting rooms to child care centres), with diversity of appeal.
• Fully patented in key markets.
• Patent covers a wide variety of designs and applications.
• The toys allow for children to disassemble and reassemble puzzle layer(s) and to use the 3-dimensional shapes and outlines
for other activities, thereby broadening the appeal and extending the play value.
• Product meets global child toy safety standards in design, materials and application.
• The interactive free computer download of the games, activities and audio-book story complete and extend the playtime activities. The Company has developed a range of innovative toy puzzle activity centres, for ages 2-8 years (across wood, foam and plastic). These toy centres have scored exceptionally high on the total play value scale, as the range of activities includes playtime activities as well as puzzles.
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In North America, a distribution warehouse network has been established by Tier Toys Global Sales Managers, Mike and Sherry Lauter, to hold and ship stock to distributors and retailers. Mike and Sherry Lauter were selected from a field of the top companies in the toy industry. They have extensive experience in toys and specialise in learning and activity lines.
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